At the beginning of September we had the honor and pride to participate in the sustainable fashion show at Madrid Fashion Week, together with the Spanish Sustainable Fashion Association (AMSE).
On September 7, 8 and 9, 2018, the International MOMAD Metrópolis Fair was held in Madrid.
Do you know what is the most amazing thing about this fair? Something that a few years ago, when I visited it for the first time, you couldn’t even see a trace of it through its corridors.
The grow of eco-fashion brands.
Sustainable fashion is a trend, and a proof of it is that with each edition of this fair the Sustainable Experience (the sustainable fashion zone) grows with more and more Spanish brands that produce in an ethical and sustainable manner.
In this space there are talks, workshops, round tables and various activities related to green fashion. Of course there are also booths of brands and associations related to sustainable fashion.
For me the most special thing about this fair is the opportunity given to brands to put their designs up in the runaway. Expressing their values and being able to show all their creativity live.
From our brand, the items that were used in the sustainable fashion show were pieces from our permanent collection. Basic accessories that match any look and never go out of style.
We have to thank the MOMAD organization. For the effort and support to small brands like ours, to make this space possible edition after edition.
Here you have the official video of the parade. You can see more photos and videos of what Momad’s experience was like on our Instagram account.