Tomorrow Black Friday is celebrated worldwide. But this year we will join the Green Friday initiative promoted by El Hervidero de Ideas to give visibility to small sustainable brands and encourage responsible consumption.
So don’t forget that tomorrow (and only tomorrow) we will have all the items in the store with a 20% OFF (except outlet items). And also if you are subscribed to our newsletter you will receive an additional 10% discount, so you can do your Christmas shopping with a 30% discount.
#GREENFRIDAY is an initiative by El Hervidero de Ideas – a creative communication and event agency for ecofriendly brands – whose aim is to take advantage of a day of mass consumption like Black Friday to make noise to attract the attention of people and the media. Communication about responsible and green consumption. We believe that this is the perfect opportunity to talk about consumption from another perspective: responsible and sustainable. Offering eco alternatives to people, we give them the power to choose and reflect on where they want their money to go. Which society you want to build with your vote: your purchase, just as we do with our philosophy. In only two days since its launch have already joined more than 100 brands that have decided to support the initiative by offering discounts and offers of ecofriendly products and services. This number will continue to increase until November 25, the launch date of the campaign.
Behind El Hervidero de Ideas are Maria and Bea, and their job is to introduce small businesses, products or sustainable services so that they gain visibility and become an attractive alternative for responsible consumers according to their values and lifestyle. You have more information here.
Also next Sunday November 27 we will be participating in “El Aperitivo” organized by La Ferretería Eventos & Co in Lugo. El Aperitivo is an initiative to revitalize Sundays in the city of Lugo and this fifth edition will bring together various brands of fashion and accessories, as well as the performance of Dj Zé Pequeno and tapas Made in Galicia.
We are especially excited to be there, since is the first time that we’ll participate in an event in another Spanish city other than Madrid.
If you are near don’t miss it! Admission is free and we will have all Green Friday prices.
Edit: Here you can watch a video of the even